North Asia CAPE has partnered with Export NZ to deliver our Strategy Builder workshops across New Zealand for kiwi businesses.
More about our Workshops
We offer single-day workshops targeted at SMEs looking to enter, or better engage with the Chinese, Japanese and Korean markets. The workshops aim to build market understanding and make in-market experiences more meaningful. Sessions bring in exporters to share their stories, and include current in-market COVID-19 research relating to each country.
Workshops are facilitated by Dr Antje Fiedler and Dr Ben Fath of the University of Auckland Business School, with contributions from in-market businesspeople and other experts.
In 2021, we will be launching a new workshop - Digital in North Asia, and refreshing our regional focused Strategy Builders.
Want to grow your business by keeping pace with emerging trends in one of Asia’s fastest changing markets?
This workshop explores principles and practices that help businesses master the rapidly-developing Chinese market. We will explore the following topics:
How can NZ businesses convince customers in highly-established markets such as Japan to appreciate new products and solutions?
This workshop explores how to navigate ‘stable’ markets exemplified by Japan. We will tackle the challenge of growing a business in a market where customers are very happy with current offerings and will develop analytical lenses for understanding such markets by focusing on:
How might NZ businesses grow in overseas markets such as Korea’s, where consumers seek out and privilege memorable experiences?
This workshop explores experience-based consumer markets exemplified by the South Korean market. We provide fresh perspectives on how NZ businesses can create stand out experiences in this trend-setting market by focusing on the following main topics:
Want to understand the emerging digital landscape in North Asia?
This workshop builds your digital savviness for the region by emphasising some core similarities, differences and emerging trends in the Chinese, Japanese, and South Korean online landscapes. The workshop focuses on developing a high-level appreciation of several important themes, and will provide participants with practical tools and tips. We will discuss the following topics:
Benefits from attending a workshop include:
Digital in North Asia
Growing in Japan’s quality-conscious market