The North Asia Centre of Asia-Pacific Excellence (CAPE) is offering New Zealand Wine, Beer and Liquor companies the opportunity to build on and grow their China/Hong Kong market strategy.

Held from 20-24 April, the tour covers: logistics/customs, an introduction to wholesalers/retailers of NZ products, venue visits, and a day in Macau exploring F&B opportunities. Participants will visit craft breweries, grow their market knowledge, and be introduced to online local platforms and digital sales.

This study tour will prepare participants to engage more competently with and do business in Hong Kong. It also offers opportunities to connect with local businesses and explore possible areas for collaboration.

Tour details

The North Asia CAPE will subsidise the study tour by covering accommodation, domestic transport and site visits.

Participants are required to:

  • Pay a participation fee of $395.00
  • Pay international return airfare to Hong Kong
  • Cover meals and incidentals during the programme
  • Obtain necessary visas for Hong Kong

This opportunity is open to New Zealand citizens and permanent residents.

The application deadline is 21 February 2020.

For any questions, please email Laura Bunting


Find more details about the tour schedule and site visits in the below EOI.

Please submit your EOI to before 21 February 2020.

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