China Strategy Builder

Take the time to think about how your business can productively engage with China. The economic re-emergence of China has created many opportunities for NZ businesses, yet it has also created a very dynamic and highly segmented marketplace difficult to navigate. In this workshop, we will encourage discussions based on the latest research on the China market in order to make better sense of evolving consumer preferences and the competitive landscape.  Our facilitators will also share changing consumer demand and insights from local business responses with regard to the Covid-19 crisis.

The main objectives are:

1. Picking the right place: location and channel.

2. Navigating the legal landscape: contracts and IP.

3. Keeping pace with the market: dynamic micro segmentation.

4.Update on the economic and trade situation in the country (China, Japan and SK),

5. Insights into the changing consumer demand and insights from local business responses with regard to the Covid-19 crisis.

Overall, the workshop aims to enhance your understanding of the dynamic market for more meaningful engagement.

Workshop details and registration

What: China Strategy Builder

When: Early December (TBC) 2020, 9:30am – 4:00pm

Where: University of Otago (Room TBC)

Deadline: By 30 November

Please register below

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