Strategy Builder Workshops

We have partnered with Export NZ to deliver our North Asia CAPE Strategy Builders across New Zealand for kiwi businesses.

Strategy Builders workshops

The strategy builders are single day workshops targeted towards SMEs looking to enter, or better engage with the Chinese, Japanese and Korean markets by building market understanding and making in-market experiences more meaningful. Listen to exporters and access up to date data including current in-market COVID-19 research relating to each country.

Four modules will be run throughout 2020. Three focusing on the markets of Japan, China and Korean, and a fourth considering export strategies to the North Asian region. 


Due to COVID-19 all planned workshops will now be delivered online. Full-day sessions will now compose of two separate half-day interactive online components. 

China Strategy Builder
China Strategy Builder

Take a day to think about how your business can more productively engage with China. The economic re-emergence of China has created many opportunities for NZ businesses, yet it has also created a very dynamic and highly segmented market place difficult to navigate. In this workshop, we will encourage discussions based on the latest research on the China market in order to make better sense of evolving consumer preferences and the competitive landscape. The main objectives are:

  1. Picking the right place: location and channel.
  2. Navigating the legal landscape: contracts and IP.
  3. Keeping pace with the market: dynamic micro segmentation.

Overall, the workshop aims to enhance your understanding of the dynamic market for more meaningful engagement.

Japan Strategy Builder
Japan Strategy Builder

The Japan Strategy Workshops aim to boost Japan market knowledge and cultural understanding held by New Zealand businesses seeking to either enter the Japan market, or expand their foothold there.

The workshops contain a blend of interactive small group work, industry speakers, and analyses of contemporary case studies providing practical, hands-on examples that can be used straight away.

Industry speakers draw upon their own business experience and offer valuable lessons they learned by conducting business with Japan. Previous speakers include, Todd Graydon, Global General Manager at Blunt Umbrellas, (Auckland workshop) and Pania Turney, Sales Manager – Asia Pacific at Taura Natural Ingredients Ltd (Tauranga workshop), enable participants to further refine their engagement strategies for the Japanese market.

Korea Strategy Builder
Korea Strategy Builder

Korea Strategy Builder workshops are targeted training modules for SMEs looking to enter, or better engage, with the Korean market.

South Korea is New Zealand’s fifth largest export destination, and as tariffs decrease in line with the 2015 FTA represents an opportunity for New Zealand companies.

Drawing on applied research, Dr Antje Fiedler and Dr Benjamin Fath of the University of Auckland Business School have developed a single day workshop in conjunction with sector experts and the North Asia CAPE.

The workshop is an immersive experience where the latest market insights and case studies will be used to frame and curate discussions about current and future opportunities.


China, Japan, and Korea Strategy Builder
China, Japan, and Korea Strategy Builder

Building successful business relationships in North Asian Markets

Nurturing meaningful relationships is a key factor to succeeding in Asian markets including China, Japan, and South Korea. But building a business based on trust based relationships can be a time consuming, confusing and ultimately risky enterprise. In this workshop, we explore strategic approaches to partnership development in North Asian markets. We will use case studies, management tools and insights from market experts to match strength of your business to North Asian markets and develop trust.

Benefits from attending a workshop include:

  • The opportunity to apply practical, market specific insights to your business.
  • A broader network from which you can share ideas and broaden your market knowledge though discussions with experienced executives.
  • Valuable business insights focusing on how other businesses have achieve growth in this dynamic market.

2020 workshops:

China Strategy Builder:

  • 30  April (Day 1) Register from this link
  • 7    May (Day 2)

Japan Strategy Builder:

  • 24 April (Day 1) Register from this link
  • 1 May   (Day 2)

Korea Strategy Builder:

  • 16 April (Day 1) Register from this link
  • 23 April (Day 2)

China, Japan, and Korea Strategy Builder:

  • 28 April (Day 1) Register from this link
  • 5   May (Day 2)

We will update the website with registration links.

To register your interest in participating, please email

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