Competing in Asia

Build your market knowledge and cultural understanding to prepare your business to operate and thrive in North Asia's diverse markets.

The North Asia CAPE offers short courses for business people who need to build their knowledge of specific countries and markets.

  • What do you need to know before taking the first step to enter a new market?
  • How do you choose the right partner in-country?
  • What are some common mistakes Kiwi business people make when working in North Asia? 

Learn from the experts – seasoned business practitioners willing to share their hard-won insights.  We offer a broad range of modules co-led by business leaders and University of Auckland Business School staff.

Our courses come in bite-sized chunks, making it easy to mix and match to fill your specific knowledge and skills gaps.

Module topics include:

  • Preparing Properly
  • Vetting business partners
  • Improving your cultural IQ

We also tailor our business courses and events towards the needs of specific industries and regions. Talk to us about your specific requirements.

To help us do a better job, it is important for us to know more about you and your needs.

Register your interest and provide details about how we can help meet your business needs.

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