Japan Strategy Builder workshops are targeted towards SMEs looking to enter, or better engage with the Japanese market by building market understanding and making in-market experiences more meaningful. 

Drawing on practical research, Dr Antje Fiedler and
Dr Benjamin Fath of the University of Auckland
Business School (pictured below) have developed
these workshops in conjunction with sector experts
and the North Asia CAPE.

The aim is to boost Japan market knowledge and
cultural understanding held by New Zealand
businesses seeking to either enter the Japan market,
or expand their foothold there.

The workshops contain a blend of interactive small
group work, industry speakers, and analyses of
contemporary case studies providing practical,
hands-on examples that can be used straight away.

Industry speakers draw upon their own business experience and offer valuable lessons they learned by conducting business with Japan. Previous speakers include, Todd Graydon, Global General Manager at Blunt Umbrellas, (Auckland workshop) and Pania Turney, Sales Manager – Asia Pacific at Taura Natural Ingredients Ltd (Tauranga workshop), enable participants to further refine their engagement strategies for the Japanese market.

Throughout the workshops, participants are encouraged to ask questions and actively participate in conversations with the facilitators and their colleagues. This approach has led to fresh insights and deeper shared learning opportunities for the group as a whole.

Evaluations from previous sessions are clear, the combination of professional immersion and authentic interaction really work:

“Having a mix of clients already involved in doing business with Japan along with others contemplating it, made for some very interesting conversations and insights.” (BNZ)

“The Japan Strategy workshops bring to life our aim to help New Zealand businesses build strong and sustainable relationships in key North Asian countries. By bringing together respected academics and sector specialists, we can unlock the university-based knowledge and share it with those who clearly value such expertise,” says Professor Paul Clark, Director of the North Asia CAPE.

Given the glowing feedback – “The workshop far exceeded my expectations” (BNZ) and “I would absolutely recommend these sessions!” (Ariki Spirit)

Watch the short video about the JSB workshops:

The next workshop sessions:

Auckland: October 16 and 21. To register click here

Christchurch: November 26

If you would like to sign up for either of these workshops, please email us at nacape@auckland.ac.nz.




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